I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they’ll quickly respond with only words of acclamation. Follow that…
Category: Copywriting
The Best Place To Put Seo Copy On Your Web Page
It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web page?” That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy. For instance, many absolutely swear that the copy has to…
The 2 Most Common Mistakes When Writing With Keywords
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For Newsletter Publishing Success Keep Your Focus On What Matters
The other day, I was having an email conversation with a friend about business goals. She mentioned that she’d started a book only to realize she didn’t want to write one *right now* after all. She had mixed feelings about the decision, though. After all, *everyone* says a good consultant *must* write a book. And she was feeling the pressure.…
8 Steps To Irresistible Email Copy Every Time
=> Step #1 – WHO DO YOU THINK YOU`RE TALKING TO? Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing. Ask yourself these questions: – What do your prospects/customers want? – What frustrates your prospects/customers most? – Who else…
Copywriting Vancouver
If you are looking at copywriting in Vancouver, remember that you have great opportunities in front of you for several different reasons. With the growth of the Internet and the development of online freelance markets, you are able to work on projects from all over the world. You are not limited to companies that are located strictly in Vancouver. This…
Website Copywriter Tips Write Web Copy For People Not Technology
Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells. Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with…
Simple Steps To A Killer Headline
The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business.The following points should insure your headline is quality and will force to read on. 1. Ultra Specific You need to be as specific…
Copywriting 101 How To Get Your Customers To Take Action
If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren’t asking. So, what is a call to action? It’s telling people what action you want them to take. Typical calls to action…
Writing Helpful Help A Minimalism Checklist
User documentation is all too often written by programmers for programmers. It tends to focus on the product’s features, rather than the user’s tasks. Generally, programmers aren’t in the ideal position to be writing user documentation. They’re too close to the bits and bytes, and they’re too far from the user. To them, what the product can do tends to…