Pharmaceutical Copywriters are just what the doctor ordered- literally. So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast.…
Category: Copywriting
Writing Seo Copy 8 Steps To Success
We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what…
Web Copy How Much Is Enough
These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of information available on the Internet is daunting – often counterproductive. There are approximately 550 billion documents…
Website Translation And Localization Diy Guide
Expanding businesses into other countries means that you will be conveying your messages to people who speak other languages. What’s more, your audience may have cultural background other than yours — and it does matter. Surprisingly many people think that creating, say, a website in a foreign language means just to translate the existing English version. Good translation by all…
Copywriting Tutorials And Lessons
Copywriting is a field which you can learn through practice and education. If you find that you’re a good writer, the only nuance is that you must learn is how to write in a way that sells. Within this article today on copywriting tutorials and lessons, we will look at a couple of different books which you can look into…
How To Get More People To Respect Your Value
Doesn’t it suck when people don’t respect the price you charge? When they always want a special deal? Well guess what? It’s probably YOUR fault! When people ring around for quotes on price, and it happens a lot with Yellow Pages directory ads, they’ll ring 2-3 businesses usually. That’s what everyone has been ‘trained to do as consumers, and it’s…
Copywriting Tips And Tricks
Within this article on copywriting tips and tricks, we will look at how you can take a sales letter and maximize its usage in eight different ways. This comes directly from a book written by Dan S. Kennedy, titled The Ultimate Sales Letter. This book comes highly recommended as he is one of the foremost experts on copywriting with in…
10 Tips For Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. 1) Invest in…
5 Must Have Questions In A Sales Letter Must Know
People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good impression, no one will be going to buy your cars. Thus, you must make…
Copywriting Jobs
There are a great deal of copywriting jobs out there today. Within this article today, we will look at the future of copywriting jobs as well as where you can find more information. The number of copywriting job is enormous. As of February 10, 2007, if you did a keyword search of “copywriting”, there were 509 open jobs. This is…