I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”…
Category: Copywriting
Why Should I Bother With Optimised Online Copywriting
It’s no good having a creative, individual website with brilliant, informative copy if customers can’t find you on the internet. On the other hand, it’s also detrimental if you have a website that can be easily found (has a high ranking) but people become bored and alienated reading it. Producing effective online copywriting is a creative process blending art and…
What Does It Take To Succeed As An Independent Copywriter
In looking back on the nearly four dozen aspiring copywriters I’ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to…
The Indispensable Qualities Of Professional Copywriter
Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and judge both you and your company by the information presented on your web site. It might be enough to have appealing content in…
Writing Sales Copy That Sells
When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance. Having the correct sales structure will keep the reader interested from start to finish. These are the…