Radio stations tend to ‘get’ the whole notion of branding. In many cases they tend to call it “imaging”, but it is essentially the same thing. A radio station starts by defining their demographic. They attempt to understand the age group they will be serving. Then they develop a slog or tagline that will be used to brand their station.…
Tag: Branding
Seo Branding And Your Keywords
If you are starting a home base Internet business you might be thinking, “What does branding have to do with me.” You are never too small as a business to start thinking about branding. For one thing, your brand should reflect two or three keywords that people search for when they look for products or services on the Internet. Branding…
Web Branding And The Big Horn Mountains
On a ranch near the Big Horn Mountains of Wyoming a rancher listens to the local news on the radio on his way to work. He stops and looks over a meadow filled with grazing cattle. His pickup door squeals a protest as he steps out of the warm cab into the cold mountain air. He’s been up since five…
Copywriting 101 How To Get Your Customers To Take Action
If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren’t asking. So, what is a call to action? It’s telling people what action you want them to take. Typical calls to action…
Web Branding Does It Really Work
Not everyone is as convinced that web branding is as important as I believe it to be. The opposition to the idea is that to some web branding feels like some intangible function that can neither be quantified nor explained. Some business owners believe web branding is a simple matter of pasting a logo and positioning statement on a website…
Cable Tv Advertising With A Difference
Using cable TV to advertise your business is a wise decision both economically and in regards to advertising potency, however, if any marketing strategy is to be successful it must be couple not only with a chosen medium, but with also well thought out content. There are two points to this. First, branding isn’t just for the multinationals. Second, the…
Web Branding Nobody S Perfect And That S Good
Web branding is antithetical to the notion of perfection. Sometimes the best web branding advice is to let your humanity leak onto the web page. Life’s messy and perfection is not a trait known to mankind. If you make a mistake admit it, laugh about it, make fun of it, allow others to comment on it – in the process…
Advertising And Branding Today
Watch any given television long enough, and you’ll be greeted by advertisements. And in today’s ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the right image, the art of advertising today is massively important. The actual art of…
Case Study Small Business Branding By Maid In The Shade
Effective branding is key to getting your small business to spread. Maid in the Shade is an example of how two women with an entrepreneurial spirit and dedication can create a successful business with hard work and solid branding. They’ve been in business for almost 20 years now, and have a staff of over 30 people. They consider their branding…
Brand Yourself For Internet Marketing
The thing about branding is that you do not want to brand yourself with everything. The best thing is to brand yourself with one or possibly two things. The best thing is really one. Some people we work with are branded as a master marketer online. So you brand yourself with the pay per click technique and that is what…