There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services? Your brand is the core of your marketing, the central theme around your products and services. Your brand is not your Logo or your Company…
Tag: Branding
Web Branding Nobody S Perfect And That S Good
Web branding is antithetical to the notion of perfection. Sometimes the best web branding advice is to let your humanity leak onto the web page. Life’s messy and perfection is not a trait known to mankind. If you make a mistake admit it, laugh about it, make fun of it, allow others to comment on it – in the process…
What Is Web Branding Anyway
The whole idea behind web branding will find several differing viewpoints. For some experts the basis of web branding is a means of identifying your site by providing an image association. This is typically accomplished through a logo that is used liberally on your site as well as through all forms of advertising. This viewpoint is valid, but may be…
A Right Media Mix Can Make The Difference
Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions. However, there is much more to branding than just looking good. Particularly in…
Web Branding As The Onion Peels
Web branding is the process of condensing the focus of your web-based business to the point where there is clarity about what makes you unique. This process is more than simply coming up with a clever slogan; it is defining your business so precisely that you define a new category or description for your business. Ford developed the assembly line.…
Web Branding Cereal Games And Positive Impressions
Children can get their parents to pay for a variety of products and services. Entrepreneurs understand this so they make sure they can offer products that won’t break the bank while working to provide significant branding so kids don’t forget who these companies are. This happens when children watch cartoons on TV. There will invariably be toys, cereal and candy…
One Internet Marketing Approach
Whether you are new to Internet marketing or frustrated by the experience, the concept is undisputedly a challenge. As they say, there is more than one way to skin a cat. One Internet Marketing Approach Before we get into a one particular internet marketing approach, we need to define what we mean by approach. Internet marketing is entirely different than…
Web Branding Coffee Drinking Checker Players
Unique selling points can be used to help understand web branding, but the essence of branding is always a much bigger picture. It’s only the best of ‘good starts’ to define your selling points, but at the end of the day you are wanting to help consumers understand who you are as much they understand what you do. Think about…
Web Branding Make A Name For Yourself
There really are three different levels of marketing significance when it comes to your online business. There are three different levels of strategy that result in three different sets of results. 1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal. 2) Search Engine Optimization (SEO) – This role is…
Web Branding Make A Name For Yourself
There really are three different levels of marketing significance when it comes to your online business. There are three different levels of strategy that result in three different sets of results. 1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal. 2) Search Engine Optimization (SEO) – This role is…