One of the biggest challenges that any small business faces is finding creative ways to attract new customers. Without the marketing clout of a Fortune 500 brand, it’s hard to get the word out about a product or service. Yet, with so much competition in the marketplace, a business can’t afford not to. The most effective marketing campaigns include a…
Category: Advertising
Creating Brochures That Produces Action
An effective advertisement can prompt action at first glance. A business owner must keep in mind that in creating his advertisement the marketing material should easily persuade a prospect to make an action. Action, spirit, life whatever you call it must be in the marketing material to be able to catch dollars. Advertising is a reflex of the business world.…
Creating a Buzz on a Budget
When starting a new business most people are trying not to overspend. So one of the places they cut back on is in advertising which is actually very important when starting a new venture. We all can’t afford a 30 second spot during the super Bowl but there are a lot of things that we can do that won’t cost…
Crazy about Packaging
“It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can’t believe I actually wrote ‘designer tissue’. So, yes, for a graphic…
Corporate Gifts – imprint to impress!
Most of us have received something imprinted with a corporate logo. Corporate gifts can consist of anything that can be imprinted, embossed, screened or embroidered with a corporate logo. In some cases, flowers, liquor, or food items can also be considered. Items can range from inexpensive key rings or pocketknives, to Italian leather briefcases and Movado clocks. It can be…
Co-op Advertising: A Win/Win Proposition
An easy way for a small business to expand its marketing budget is through cooperative advertising. Cooperative advertising, or as sometimes abbreviated Co-op, is when a producer of goods, for use by service providers or for resale, reimburses the advertising business in part or in full for advertising expenditures that involves its products. These programs are widely available because quite…
Cool Advertising Balloons For Your Marketing
I really am a throw back. In this day and age of Washington Concensus minded, self-persevering valued folks, I’m just an old fashioned egalitarian. This doesn’t mean that I think we should all sew up some Mao-style unisex suits and eat from cans labeled in black in white. It just means that I don’t think that the playing field is…
Contextual Advertising
There are several ways people can make money online. From selling products to advertising. In this article I am going to explain the concept of contextual advertising. First I will explain what contextual advertising is. Contextual advertising means the advertising of products on a website according to the content the page is displaying. For example if the content of a…
Consumer Psychology in the Industrial and Manufacturing Equipment Marketplace
People like a “special” price or exclusive offer directed only to them. Most Industrial and Manufacturing equipment buyers are seeking to be told that they are special. Through a great deal of trial and error writing advertisements for Industrial and Manufacturing Equipment classifieds, I have learned to employ this technique to each and every classified and auction description I create.…
Construction Directory – More Than a Listing of Products and Sellers
The top construction directories are not just helpful resources for the final consumer who might be trying to find where he can find different construction requirements near his location. Instead, they would be a major resource for industry players with coverage of news, best practices, forthcoming events, regulatory requirements and so on. The directory section would typically list architects, engineers,…