Here are four things you should keep in mind as you build your company’s brand: 1) Own the “Significant Thing”: Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns ” Engineering ” in the car industry because it’s focused on that singular message for decades. 2) Consistency is key:…
Category: Advertising
The Latest Advertising Craze
With the internet still in its infancy stage, there is always the next big thing when it comes to advertising. The first one was e-mail marketing, the people that started e-mail marketing in the very beginning have made and will continue to make loads of money. If done properly with no spam and with a highly targeted list, as long…
Local Advertising In Business Directories
For decades, local mom and pop businesses could rely on word of mouth and traditional print services to garner customers. If the local businesses had a good or service that they wanted to promote, they could just call up the local newspaper and ask for an advertisement. However, as media has evolved towards more sophisticated routes such as the Internet,…
10 Great Tips On How To Design A Card
1. There are many types of cards you can choose from . Design the ones that you need or that sound the most interesting to you. Try birthday, anniversary, cards for children, wedding, sympathy, holiday or get well. 2. To begin the design you will need good paper. Look for pre-folded cards or use cardstock and fold your own. Using…
Finally A Top Secret Way You Can Get Google Adwords Pay Per Clicks Free
A gentleman from New York discovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads. And no, nothing about his “secret” is illegal – nor does it require that you know someone on the “inside”…
Add Value To All You Do
While reading some very informative material recently, I found myself inspired by a concept that enables a person to soar to higher heights. The concept of adding value to everything you do, when applied to specific areas of a person’s life, can bring that person to be highly sought after by those receiving the added value. The material I was…
Branding The Myths And The Realities
Branding is easier said than done. Advertising gurus the world over are still mulling over what exactly defines branding. Why does one brand score over others and why does one fail to generate customer confidence despite everything going supposedly right for it? Is it the logo? Is it the color? Is it the design of your ads, your brochures, the…
Internet Advertising Trends You Won T Be Disappointed
I hate peeping Toms. For one thing they usually step all over the hedges and plants on the side of someone’s house killing them and setting back the vegetation’s gardener countless time and effort. Another thing that I don’t really like about them is that they’re such sideline actors, lacking the abilities to participate actively, that I just can’t offer…
How To Protect Children From Advertising
Wealth of imagination engenders wealth of opportunities. Traditional ways of site promotion are well known and are widely applied. Here we will talk about the methods that are usually left off screen. They include both expansion of standard opportunities and totally independent methods. A direct link saying nothing in the guest book can be an effective tool. Of course it…
Do You Need A Sexy Company Logo Or Would A Stinker Be More Effective
The debate over how much of a companys large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new good…or something. A company logo…