An eBay store is a tremendous sales channel for any Internet retailer. The traffic alone makes it more than worth the small price tag. But many eBay sellers don’t avail themselves of the impressive line-up of marketing tools eBay supplies, and miss the chance to increase their exposure and improve their sales. States Rebecca Shapiro, co-founder of eBay store consulting service, http://OasisConnect.com, “I see very few sellers tapping into all the resources they have at their disposal. If you choose to use them, eBay gives you all the tools you need to brand, optimize, and market your business.”
Room for Improvement
Even if your eBay business is already doing well, you can affect a big difference in your bottom line with just a few small adjustments: