In planning for a successful funding campaign, you must expose your investment opportunity to enough investors.
The Kugarand Theory of Investing states that for every …
1 investor who invests,
3 say they will invest, and
15 investors were exposed to your investment opportunity to get to the three to get to the one Investor who actually invests.
For example, if your company is raising $1 million dollars and has a minimum investment of $25,000, then your company is seeking 40 investors,
($1,000,000 / $25,000 = 40). For your company to get the 40 investors to invest, you will need to exposure 600 investors to your investment opportunity,
(40 x 15 = 600 investors).
Find out how many investors you will need to expose to your opportunity using this formula.
A = How much money are you raising?
B = What is your minimum investment amount?
A/B = C
C = Number of investments needed
C * 15 = Number of investors who need to be exposed to your investment opportunity
Now that you understand exactly how many investors need to be exposed to your investment opportunity, you can plan accordingly.
Investor relation campaigns expose, generate and promote investment opportunities to investors through strategic planning of your company’s investment opportunity. Activities to gain exposure include: