Sending the Right Message
Online sales are not all together that different from brick-and-mortar sales. The bottom line is that you are still trying to convert shoppers into buyers. So while it’s great to have great products, if your sales copy is ineffective, you will find yourself unable to move them.
So what should sales copy look like? According to Home Shopping Network Host Bob Circosta, who has personally sold over 75,000 different kinds of products for over a billion dollars, there are three main components of a good sales message:
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