As more and more merchants move online, it becomes an increasing challenge to stand out from the pack. While price may influence a shopper’s choice, it’s usually not the deciding factor: most buyers would prefer to pay a bit more for an item they feel safe buying, than to spend less and worry they’re throwing their money away.
That’s why, as an online retailer, creating a safe and stress-free environment for your shoppers should be a top priority. With internet scams and identity fraud to worry about, most online buyers turn to merchants they recognize and trust. If customers don’t feel secure spending their money with you, they’ll move on to another auction or website where they do feel comfortable.
Suspicious Minds
According to Steve Woda, of http://BuySafe.com, “About fifty percent of people who surf online don’t buy online, and the number one reason is because they don’t trust something about the transaction