Traditionally, the marketplace for loose leaf tea drinkers in the United States has been limited.
Although loose leaf tea was extremely popular in colonial times, the consumption of loose leaf tea gradually changed and recently the American market for tea has been generally confined to iced tea and tea in bags.
Loose leaf tea was introduced to America at the same time of introduction to Europe. As early as 1650 Dutch traders were active in the tea trade and Peter Stuyvesant, as an early governor of the New York colony, brought the first tea to New York.
Loose leaf tea was so popular in colonial New York that at one time the small colony consumed more loose leaf tea than all of England. This popularity was equally evident in the other colonies.
Gradually however, the American tea market changed. America made two unique contributions to the tea world in the form of iced tea and the tea bag and both were invented in the early 1900’s. Presently, 80% of the tea consumed in the United States is iced tea and of the remaining 20% of tea consumption, most is consumed in the form of bagged tea.
There is growing resurgence of demand for loose leaf tea in the United States however, driven by a greater awareness of the health benefits and quality of the loose leaf tea experience. As demand increases, new opportunities arise for the entrepreneur who wishes to market and sell loose leaf tea.
The total number of loose leaf tea products and annual volume and value levels within the U.S. have reached record levels. In fact, 2003 sales levels of loose leaf tea sold in the U.S. reached nearly $1.1 billion, representing an increase of 15% over total retail volume sold in 2002.
Total sales of all types of tea