Advertising

Effectiveness Of Internet Advertising You Bet!

Effectiveness for me is overrated. That’s why all this hubbub and fuss about finding and then constructing measurement schemes for internet advertising that allow for universal terminology, comparable systems, standardized measurement, scalable auditing, and all the rest just puts a burr in my saddle. I think we need to get back to the basics. My mom once told me that…

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Advertising

Discovery Helps You Advertising Online Site Web

On online advertising spending has already overtaken cinema, pay TV and outdoor media and is expected to overtake radio and magazines in 2006. Spending on general online advertising such as banners grew 51 per cent compared with a year earlier. spending on online advertising will total around $16 billion in 2006, accounting for more than five percent of total advertising…

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Advertising

Branding – do you know who you are?

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services? Your brand is the core of your marketing, the central theme around your products and services. Your brand is not your Logo or your Company…

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Advertising

Advertising Defined, What’s It Good For And How An Online Campaign Can Really Save You Big Bucks

A variety of definitions of advertising exist but the best I’ve found yet to cover what advertising is can be summed up in the following 2 statements: advertising n.: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Also defined as “the non personal communication of information…

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Advertising

Advertising Agency Software: What You Need to Know

There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies: Create estimates and quotes, invoices and schedules for client approval Prepare drafts of a new brochure, print ad, or annual report for review Manage client feedback…

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Advertising

Advertising – Are You Wasting Your Money?

Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require. There are so many forms of advertising that finding the correct medium can sometimes be a daunting task. Depending on the type of business, or the reason for your need for promotion you may find…

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