Cars

Upholding Volvo Standards

A full-size station wagon, the Volvo V70 of the Volvo Car Group is originally a development of the 850 station wagon and sedan series. A trivia for this car company is that it has a naming strategy that completely depends on the vehicles’ size and body style. The car manufacturer, Volvo, in the station wagon segment adopted V (which means…

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Cars

Retro Or Heritage It Is All The Same To You

Words matter, they really do. In some cases the wrong words or phrases can summon up a whole host of thoughts or feelings, negative or positive. Marketing professionals spend millions of dollars per year testing products with consumers to see just how well they are received. The automotive industry is no exception with vehicles living or dying based on name…

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