Maybe you’ve heard these different marketing terms, maybe you haven’t. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business. Unique Selling Proposition A unique selling proposition, sometimes referred to…
Tag: Usp
Developing A Unique Selling Proposition Consistency Between Online And Offline Marketing
This month’s articles hammer home the importance of synergy and consistency between your online and offline marketing efforts. Within this context this month tip addresses what may well be the most important and overriding marketing consideration you can make, online or offline — Developing your Unique Selling Proposition (USP). When companies are trying to determine how to market a product,…
New Effort To Verify Supplement Labels
There’s news that may make concerns about the safety of dietary supplements easier to swallow. While millions take them each year, many consumers don’t realize that supplements, which include vitamins, minerals and other nutritional products, are not regulated by the government as stringently as medications. Fortunately, steps are being taken to make sure that what’s stated on the label is…
Three Things You Should Never Do In Business
There are some things you should never do in business if you want to be successfull. If you are already a successful business person you are well learned of this. If you are a new business person then these three tips may be very valuable to you. The first thing you NEVER want to do is to be miserly with…