Advertising

Avoid these advertising mistakes at all costs!

People have taken a number of approaches trying to do their own advertising ranging from silly all the way to insulting. These people choose there approach for various reasons. Some were ignorant about advertising and marketing while others were acting on incorrect information – usually in the form of cliches such as “sex sells.” If you’re in doubt, I can…

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Careers

Avoid These Resume Mistakes!

It is a mistake to think of your resume as a history of your past, as a personal statement or as some sort of self expression. Sure, most of the content of any resume is focused on your job history. But write from the intention to create interest, to persuade the employer to call you. If you write with that…

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