Credit Honda with not giving up easily in what will certainly become a big fight: the sub $15,000 price range category of new automobiles. Currently, only a stripped down Civic competes in this area and I mean stripped: no a/c, basic tranny, no radio! With Toyota’s Scion brand catching on Honda is looking to fight back. A tiny car now…
Tag: Scion
The Scion Brand True Innovation In Marketing
The Scion brand is truly a marketing innovation come true for its umbrella company Toyota based out of Aichi, Japan. Their subsidiary brand has catered to a target market previously ignored by other car manufacturers; it has literally revolutionized the car industry with its new youth oriented Scion brand. The company’s brand is both unique and exciting in two ways:…
The Scion Xp The New Vehicle In Toyota S Lineup
Toyota’s Scion lineup has been wildly successful, and with the continued expansion of the brand Toyota plans on releasing a new vehicle dubbed the Scion xP–the letter ‘P’ for pickup of course! And, like all of Scion’s other products, the car will appeal to the previously ignored Generation Y crowd looking for a hip, urban vehicle. The Scion truck is…
Top 10 Cars With Good Gas Mileage
Gas prices jumped right past $3 last year without warning and could do so again anytime. With so many great fuel-stingy cars out there, why take a chance? Below are the ten 2006 cars whose mileage numbers will best protect you from a pinch. Note that this is EPA’s estimated mileage, which comes with the fine print of “results may…