In 2006 businesses spent nearly $400 million on email marketing. This figure is staggering, yet it proves just how important online businesses believe email marketing to be. Most marketing experts would likely rank Search Engine Optimization (SEO) strategies as the number one marketing mechanism for online businesses. However, it is email marketing that comes in second. The reason this marketing…
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Gift Certificates Online A Convenient Option For Internet Shoppers
With every passing year, it gets harder and harder to decide what to buy family and friends for their birthdays, special events, and seasonal holidays. Having the option to purchase gift certificates online is one that is certainly convenient and time saving! Gift certificates have increased in popularity since getting access to many of the top online retail stores via…
Corporate Gifters Seek Personalization Drive Demand For Food Gifts
July 10th, 2007 — Personalization and practicality are driving corporate gift giving, according to researchers; and the popularity of corporate food gifts is growing as companies seek to gain the greatest benefits from year-end client and customer gifting campaigns. A survey done in 2006 by American Express revealed that almost half of corporate gift selections are now food-related, replacing the…
Is Your Email Marketing Spam
Email marketing can be very effective as long as it is not viewed as spam. This is critical because when your email marketing is viewed as spam, it will not likely be read by the recipient and may not even reach the recipient if it is trapped by the Internet service providers spam filter. For this reason it is critical…