Overview Our humdrum, sterile headings and writing manner do little to encourage our Users to read parts of the product documentation that would be especially beneficial for them. This article presents two real-world examples, how they fail their users, and how to correct the problems. Not the Legal & Disclaimers Although the Legal and Disclaimer sections of your documentation are…
Tag: Reader
American Express Blue The Smart Credit Card
1999 heralded the start of a series of ground-breaking credit card innovations, with American Express consistently as the pioneer. The first modernized product – the RFID embedded Blue from American Express credit card – was a winner, not only because of the technology, but also because of the compelling features this card offered to consumers. Four years later, the smart…
17 Openings That Make Closing A Snap
These openings make it almost impossible for consumers to stop reading. They appeal to greed, curiosity, fear, and all the other psychological “hot buttons” that turn consumers’ apathy into interest. Do you want a sales letter that sells? Well then, that means someone has to read far enough to get to the Call To Action. This means that the opening…
How Do You Write An Ebook
There is only one way to climb a mountain – step by step. Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds. The first thing you have to do, as…
How To Write A Better Memo
Size doesn’t matter. Such is the case with the memo. Isn’t it amazing how one relatively short document can be such a huge pain? Memos are an overlooked office document. We assume the least amount of words on a sheet of paper makes it least important. How wrong we are. Memos are as important as a ten-page business letter autographed…
How To Improve Your Lousy Writing Skills In The Workplace
If there’s one important reason why you need to write effectively in the workplace, it is this: the quality of your writing imprints a lasting impression on the reader. This reader may be your boss, a client, or a person who is ready to make a billion dollar business deal with you. Have you ever read a poorly-written document that…
How To Write An Ebook
The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That’s why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly…
How To Write A Short Story
Everybody knows writing a story is not easy. Like the drama or the poem, it is imaginative literature that should appeal to the emotions of the readers. Since it communicates the writer’s interpretation of reality, there must be an artistic use of language to signify human experience. But how do we write a great short story? What are the things…
Beyond Guidelines Advanced Accessibility Techniques
When creating accessible websites, most web developers and web managers tend to follow the W3C accessibility guidelines. And rightly so – they are the most comprehensive accessibility resource on the Internet after all. The W3C accessibility guidelines, or Web Content Accessibility Guidelines as they’re officially known, could go slightly further however. Fulfilling the guidelines will give you a very accessible…
The One You Love To Hate
Many of the best stories in fiction have both an antagonist and a protagonist. The protagonist is the main character or hero that we cheer on and hope conquers all. The antagonist is the story’s villain. The best bad guys are the ones we love to hate. We don’t need to know why they are bad, we don’t need a…