“To be a person is to have a story to tell.” ~Isaac Dennison Storytelling is one of the most important tools of persuasion. From a very early age, we’re naturally wired to hear stories. It’s not only a way to communicate but to incorporate into business. If you told nothing but stories–no pitch, no features or benefits–just stories, you could…
Tag: Persuasion
Foundational Principles Of Persuasion
Central to understanding persuasion is the concept of neutrality. The laws of persuasion are neither good nor evil. They simply exist. Just as nuclear power can be used to create electricity or an atomic bomb, persuasion can be used to create unity or to force compliance. Whether the outcome is good or bad depends on the person using the laws…
Beyond Boxes
If you’re in the world of sales, it is quite likely you have gone through traditional sales training and learned that there is ‘a way’ or maybe ‘one way’ to sell. Maybe it was the Carnegie method. Maybe you learned ‘features and benefits’. Maybe you learned some other easily definable, package-able way to sell to affluent clients or prospects which…
Persuasion Within The Pink Bubble
“It is the pervading law of all things organic and inorganic, Of all things physical and metaphysical, Of all things human and all things super-human, Of all true manifestations of the head, Of the heart, of the soul, That the life is recognizable in its expression, That form ever follows function. This is the law.” ~Louis Sullivan As an architect,…
The Art Of Persuasion In An Essay
Introduction “Rhetoric is the art of discovering, in a particular case, the available means of persuasion.” –Aristotle Every single human requires the art of persuasion at some point in their lives. As a child, one might use persuasion for the attainment of a toy or as an adult for the acquiring of other objects. A person here might whine, throw…
Layers Of Complexity In Life And Persuasion I Am An Onion
I love a good metaphor. An especially powerful metaphor for me lately has been that of an onion. The Cleveland Method deals with a deep understanding of our core drives and unconscious motivations. When we focus inward, only then can we genuinely understand others. In recent months I’ve noticed a tremendous amount of growth in many of my students who…
Knowing About The Laws Of Persuasion For Your Insurance Leads Part 1
Knowing About The Laws of Persuasion For Your Insurance Leads – Part 1 Whether you’re selling health insurance or dental insurance, always the most important thing is to do is closing a lot of sales, because it is the bottomline in sales. Many salespeople spend a lot of their time trying to find out how they can possibly close more…
Subliminal Messages The Cia
In 1957 the world was awakened to the frightening possibility that our minds could be manipulated. In a simple experiment, by James Vicary, involving popcorn, coke and a cinema audience, we were lead to believe sales were increased through the use of subliminal messages. Although the experiment was “unsubstantiated” and it has never been replicated successfully, the belief that subliminal…
The Power Of Belief
The term baggage is definitely an overused pop psychology term in our culture. We use it to describe the excesses and useless junk we carry around with us from our worst childhood memories to when our romantic relationships went bad to all manner of past problems we can’t seem to shake or get rid of. It’s as if we’ve packed…
The Downfalls Of But
I really like you, but… I agree with you, but… Your hair looks great, but… How do these three examples strike you? Do you get the feeling that what’s coming next might not be very agreeable? Learning to have a precision with language is one of the most important aspects of persuasion. The big ‘but’ is a negator which will…