In banking and investing and insurance, many thousands of service-minded people enjoy client loyalty. Yet, most labour under a false basic assumption about why clients are loyal to them or their institution, rather than competitors. What really generates loyalty is warmth. The dominant view of loyalty in financial services equates loyalty with simple continuity of service. “If they keep on…
Tag: Loyal
Love About Loyalty In Love
Loyalty or fidelity means devoted commitment that cannot be broken easily. To be loyal, means to adhere to all the promises made for the lifetime. To keep all the commitments made forever. Loyalty is rather a very easy word but a very laudable quality that is difficult to keep for a lot many people. Loyalty does not consider change in…
The Marius Reforms
The next major change in the army took place at the end of the 2nd century B.C. when Gaius Marius was elected Consul, placing him in command of the Roman army. Ceaseless attacks from the Germanic tribes forced large armies to be raised to defend Rome. However, just with Cannibal in the beginning, the legions suffered defeat after defeat, and…
How To Be An Anonymous Cult Leader
Here’s an interesting question. How does a hyper paranoid maniac like JK Ellis create a cult like following and still manage to protect himself from over-exposure? Think about it! I think I’ve developed a strategy that could be effective. Of course, a strategy is dynamic, not rigid so it will change to the situation. 1) Use this blog. With a…
Crm Keeping Customers Loyal
Customers are now in charge. Thanks to the growth of the Web, it is easier than ever to comparison shop and switch from one business to another with the click of a mouse. However, research has found that in the online market, customers yearn for trustworthiness more than ever. Customer relationships are a company’s most valuable asset – worth more…