1. Failing to understand how to make a marketing piece “viral” Often people create what they call a viral marketing piece when it is nothing more than a brochure and an advertisement. It is way too self serving. It has no possibility of creating buzz. While there is no guaranteed formula for creating a viral marketing piece, there are many…
Tag: Failing
Motivational Speaking Stuck In The Middle With All Of You
Why do we need structure? Why does the desire for the cubicle life consume us all? What is it about money and the white picket fence that dismantles our dreams, destroys our imagination and devalues the sense of adventure in people? From the time we enter kindergarten until the time we exit college we are poked and prodded and led…
Is Failing Bad
I’ve been having some discussions with my kids lately about “failure,” both theirs and mine. My son’s not getting the grades he wants, and I’m experiencing some professional setbacks I’m not happy with, and my daughter…well, she’s 8, and perfectly content with life, and I think that’s perfect. But the question keeps coming up, “Is failure bad?” I think the…