To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads. Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can…
Tag: Creative
Making Genius
In his excellent book: “Scientific Genius, Dean Keith Simonton of the USC-Davis, suggests that genuises are forming more novel combinations than the merely talented. His theory has etymology behind it: Cogito- “I think”- orginally connoted “shake together”. Intelligo, the root of intelligence, means to “select among”. This is a clear early indication about the utility of permitting ideas and thoughts…
A Writer S Life For Me
It may be the hope of all who have ever put pen to paper that they might be able to write on a full-time basis. The romantic notion of a writer’s life is compelling enough to many to find them seeking ways to make a living by crafting the written word. David Boles is the publisher and Editor-in-Chief of Go…
Try Crafting For Your Next Hobby
Why should I or anyone for that matter get involved in crafting? Well…first things first, have you noticed how prices just keep getting higher and higher? Who can afford to give a decent gift to anyone nowadays? But…if you make the gift yourself it can be done for a fraction of the cost, not to mention the fact that everyone…
Creative Real Estate Investment
An example of creative real estate investment? When I was young, I had a job that paid $3.40 an hour, and I somehow saved enough to buy my first piece of real estate – 2 acres near where I lived. It cost $3,500. I spent a few hours removing brush, outlined a driveway with logs, and hand painted a sign.…
5 Easy Ways To Get Your Creative Juices Going
Writing an article doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity. The main…
Getting Visitors To Stay Through Web Based Marketing
9/10 times your web site visitors won’t stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back! For most of you, your web site is a great brochure. It probably outlines your services very well. There’s nothing wrong with that what-so-ever! but… There are creative marketing strategies…
Advertise No Matter If You Are Big Or Small
What is your attitude as a small town businessman when it comes to advertising or taking help of an advertising design agency to provide creative design solutions? I bet, more often than not it is on the lines of “What ever is left over, we’ll use for advertising”. Well, you are not alone. Most of the small town businessmen treat…
Creative Wedding Gifts And Ideas
Many new couples receive more picture frames, candy dishes and candle stick holders than they can possibly use. While these are all lovely gifts, they are also very common and not likely to stand out very much to the new couple. On the other hand a gift that is truly creative is likely to be well appreciated by the bride…
The Top Home Based Business Reasons For The Would Be Entrepreneur
Not everyone is cut out for the lifestyle of being an entrepreneur. In the same way, there are many that are just itching to jump in with both feet but need a little nudge. Perhaps they are not certain if they really have what it takes to make it in business or then again maybe they simply lack the confidence…