Freelance copywriting already covers a wide range of media, such as television, radio, magazines, brochures, direct mail, and SEO copy. In fact, every word in every brochure, advert, website and leaflet you see is written by the copywriter. Before, copywriters were restricted to being in-house or by marketing / PR firms; but now, many freelance copywriters offer their services globally.…
Tag: Copywriters
Choosing A Great Copywriter
No two copywriters are the same. So how do you know you’re getting the best writer for the job? Unless you know what to look for, choosing your copywriter can be a bit of a lottery. The truth is, copywriters range from the great to the not-so-great. Just like any other profession, there are high flyers, under-achievers, rogue traders and…