The answer is to test. Test again. And then test some more. If ad “A” receives a two percent response rate, and ad “B” receives three percent, then we can deduce that ad “B” will continue to outperform ad “A” on a larger scale. Testing takes time, however, and can be expensive if not kept in check. Therefore, it’s ideal…
Tag: Copy
Boosting The Sales Of Your Internet Marketing Ebook Or Any Ebook
When you put your all into learning something that you need to know, you can bet that other people can benefit from what you have learned. Internet marketing is one of those topics that lots of people need help with. So once you’ve gained knowledge and experience writing and selling an internet marketing ebook might be a good opportunity for…
Keywords Tags Copy Don T Waste Your Time Unless You Know What Your Doing
Keywords alone won’t create high search engine rankings for your eCommerce web site. Combining keywords, repeated several times on your page, with copy that communicates well and provides good reading for the viewer will boost your rankings for your chosen keyword(s). Your tags and the body of your page become critical elements for eCommerce success. Your Title Tag should be…
Copywriting Makeover Subtle Changes Make A Big Difference Part 2 Of 2
In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit’s original copy (viewable here: http://www.copywritingcourse.com/kneelsit-home-original.html), I set out to rewrite the home page with specific goals in mind. The Rewrite I really felt…
Website Copywriter Tips Web Copy 101
You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way. For some reason, “3 Blind Mice” paid me a visit. As I heard the 100th replay, it hit me – this would make great web copy. As a matter of fact, this…
How To Get More People To Read Your Ad Til The End
Obviously, if you’re paying to advertise your business, you want people to read your whole ad, so they know what you’re offering and can make an informed decision about whether to do business with you, don’t you? Here’s a few ideas you can use in your advertising to keep your reader interested:- conversational short sentences, subheadings, break up long text…
Seo The Downfall Of Seo Content
You can search engine optimize your website or blog all you want with keyword rich copy but if the information you are providing is stale, repetitive, robotic or plagiarized then you are not likely to attract many visitors. Furthermore most search engine spiders and robots will penalize you for plagiarizing and rewriting content from elsewhere by not including your pages…
China Company Start Up Checklist Part 2
This Article is a continuation of “China Company Start-up Checklist, Part I”. The following activities must be taken within 30 days of the issuance of the Business License: (1) Engrave the Enterprise’s Official Seal This requires advance approval from the municipal Public Security Bureau (the police). Documents include: the original business license and a copy, letter of introduction signed by…
Shifting Deadlines
As a writer who works on multiple projects at any given time, I attempt to pin down a deadline from my clients even if one is not stated. Why? Because, the “I am in no hurry for these” statements invariably becomes, “are you done with the articles?” How embarrassing is that if I make the assumption that a project could…
Why Should I Bother With Optimised Online Copywriting
It’s no good having a creative, individual website with brilliant, informative copy if customers can’t find you on the internet. On the other hand, it’s also detrimental if you have a website that can be easily found (has a high ranking) but people become bored and alienated reading it. Producing effective online copywriting is a creative process blending art and…