On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud. Click Fraud “Click fraud” is a term with…
Tag: Clicks
Fighting Click Fraud In Google Adwords
Click fraud is a very real concern for anybody who is doing CPC marketing. Click fraud involves any artificially created click on your ad. A human being can create these clicks, or a software program called a clickbot can create them. These clicks unfortunately cost you money. The hard part is identifying click fraud. In order to do this you…
Pay Per Click Advertising Does Help Bring Traffic To Your Site
Why use Pay Per Click advertising? Using Pay Per Click advertising you can measure and statistically calculate ROI in a market within a few days for hardly any money. The popularity of pay per click advertising has generated plenty of interest from online and offline businesses. Both pay-per-click and SEO are targeted to get your website placed as close to…
Google Adsense Rules Surrounding Invalid Clicks And Being In Control
What Is So Important About An Invalid Click and How Will It Affect Me? More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else. Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential . It’s also when…
Google Adwords The Road To Success
Google Adwords is the most sophisticated and popular pay-per-click advertising system on the internet. Unlike regular search engine listings, which are listed for free according to “relevance,” as defined by the particular search engine involved, Adwords are small text ads which usually appear to the right of the unpaid listings. Advertisers bid on specific “keywords”, which determines where the ad…
The Advertisers Bane Click Fraud
With the geometric growth in the popularity of the Internet all over the world, commerce has taken a new form. Ads posted on websites have always been meant to generate income for the site owner – whether they are ads for their own products or ads by sponsors who pay for the ad space. When that did not seem to…
Make Money Online Through Advertising
You don’t need to have a full time ecommerce business to earn a little extra money through your website. You don’t even need to be there all the time. All you need to do is wait for the day your advertisers will pay you. However, this is not as easy as it seems. You can’t expect to just make a…
Tracking Autoresponder Responses
As an Internet marketer, it is vitally important to know how well your advertising campaigns are doing. Advertising campaigns cost a lot of time and money, and campaigns that are not doing well need to either be changed or scraped. When using autoresponders for purposes of Internet marketing, you will be able to tell how well your autoresponder messages are…
Click Fraud
If you’re using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called “click fraud”. But what exactly is click fraud and how is it accomplished? Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner on their page) every time…
Make A Great Income With Adsense
The Google Adsense program pays the webmaster every time a visitor of their website clicks on the ads that Google displays in their web pages. Thus it has become a truly viable and profitable option to earn a living online. So a correct positioning of your Google adsense ads can make or break your success with the Google adsense program.…