When you want to market your products or services, the first thing you need to do is to determine your target market. Once target market is determined, you can then use the four P in marketing to decide how to approach your target market. The Four P referred here is product, price, place (distribution) and promotion. So, why is target…
Tag: Bottled
Customer Service In The Bottled Water Industry Pure Water And The Customer Promise
Almost every company discusses, at length, the need for customer service and the significance of supplying true excellence to its customers. However, very few actually follow through with what it takes to attain this excellence. This is particularly true in the bottled water business since not all providers share the opinion that customer service is of the utmost importance in…
Drinking Water Which Is Best
Water, if it is to be considered drinking water, must be consumable by humans without causing illness or disease. Drinking water must be potable, that is, it must be clean, or drinkable. All life forms on earth require drinking water. Humans, in particular, require at least 64 fluid ounces, or 8 cups, of drinking water each day for optimal health.…
Pure Water And Fine Tea
April 13, 2006 Tea originated in China 5,000 years ago and the selection and brewing of tea has been refined to an art with health and spiritual aspects emerging as part of the process. Experienced tea drinkers throughout the world generally follow established guidelines for infusion or brewing of tea and the infusion process is often as important as the…
When Did Soda Become Our Water
Last night I met with my Wednesday night running group. During the run our conversation turned to the subject of drinking pop. A general consensus was many people drink soda as their only source of fluid. I found that really ironic, with all the commercials about bottled water. Everywhere I go I see bottled water. I thought that everyone drank…
The Truth About Bottled Water
Bottled water is advertised heavily and is often seen in the tote bags of famous celebrities and athletes. As mainstream culture becomes increasingly health conscious, people continually turn to bottled water as convenient and stylish way to stay hydrated while exercising. However, at a dollar or more per gallon, the price of bottled water can really add up over time…
K Mart Bottled Water Really That Good
K-Mart bottled water is said to be great, but is it? In early 2005, John Stossel of ABC News did a special report on bottled water. Stossel and his team talked to people about why they choose bottled water over tap water. Most said, of course, they chose bottled water because they consider it safer. Some chose bottled water because…
Wine Labels Decoded
Even for the avid wine drinker, deciding on a bottle of wine can be a daunting task with so many varieties of wine on the market today. Wine labels don’t help either with the various terms in foreign languages and the small print. Sometimes reading a wine label makes you feel like you need a secret decoder ring, but rest…
The Benefits Of Water Coolers At Home Or In The Office
Water plays a major role in keeping your body healthy, and water coolers can give you safe and clean drinking water. A water cooler is a device that cools and dispenses water whenever you need it. Water coolers have become very popular these days, and you can find them in homes, offices, airports, malls, and many other places. They are…