Advertising

Feature Overload–Why Consumer Electronics Are So Complicated

It seems like everything is so complicated these days, especially anything electronic … which is more and more products everyday. Why are they so complex? “Hey, our cell phone takes pictures, sharpens knives, mows the lawn, pays your bills, steers your car, and cooks dinner, all by voice command!” Give us a break! Unfortunately, the reason so many electronic products…

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Advertising

Branding – do you know who you are?

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services? Your brand is the core of your marketing, the central theme around your products and services. Your brand is not your Logo or your Company…

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Advertising

Advertising – Are You Wasting Your Money?

Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require. There are so many forms of advertising that finding the correct medium can sometimes be a daunting task. Depending on the type of business, or the reason for your need for promotion you may find…

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Advertising

Advertise, no matter if you are big or small

What is your attitude as a small town businessman when it comes to advertising or taking help of an advertising design agency to provide creative design solutions? I bet, more often than not it is on the lines of “What ever is left over, we’ll use for advertising”. Well, you are not alone. Most of the small town businessmen treat…

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Careers

Career Test – Are You A Crisis Creator And Manager?

Management by crisis has become one of the most popular terms. These people allow a crisis to develop and then act upon it. They never try to anticipate a crisis, but act only when the full-blown crisis arrives. Why do they manage like this? They behave in this way because they subconsciously enjoy fighting crisis, and for that they manufacture…

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Careers

Career- Are You In The Right Seat?

We all have a chair that designates a position in our career. For most of us the position, the responsibilities, the growth prospects and many such factors decide if we are happy in our seat? Sometimes, we may be unaware that another seat may send us much higher in the hierarchy and satisfaction level. Sometimes we are frustrated with our…

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Careers

Career – Are You Facing Burnout?

Chronic stress over a period of time may make you feel totally helpless and unable to cope up with demands of life. This can cause burn out. When in a job, you feel that you are overburdened, and under appreciated, that the demands of the job are increasing and despite all your efforts you are not able to manage the…

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Careers

Are You Wasting Your Money on Diversity Training?

If you are planning to spend money on diversity training, WAIT! You may be wasting your money if you haven’t done any foundation building. If diversity and inclusion are not first integrated into your business strategy, very little will change just by holding one or two day training classes. Organizations in all sectors make this mistake and don’t realize it…

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Careers

Are You Ready For The Next Level As A Professional

A fully competent professional is someone who has mastered and outgrown his or her job. Are you a fully competent professional? Do you believe you have outgrown your job role? Are you looking to move up to the next level in your profession? If you answered yes to these questions, you are due for a promotion and/or it is time…

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