For an event professional, building a base of fans that trust you to provide a great experience at every event is crucial to being successful. One easy way to upset your regular attendees and lose their confidence is to violate their privacy. With the advent of internet technology that helps plan events and make their execution more efficient, many privacy…
Tag: Analytics
Proactive Vs Reactive Web Analytics
Proactive web analytics is necessary for successful web presence. Everything that is meant to help your business succeed online must be tied into your web analytics strategy. Every web site, e-mail campaign, Pay Per Click ad, landing page, and blog must be measured. There is no improvement possible without rigorous measurement of what is happening to your web presence. As…
Winning Money Online With Web Analytics
Instead of looking at web analytics as a tool to make improvements to your web presence, you must look at web analytics as what it would cost your company if you ignored its significance. Would I have your attention, if with the use of web analytics it is possible that your next e-mail campaign would result in 50 percent more…
Why You Must Know Your Traffic The Power Of Using Web Analytics
Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know? If you don’t use web analytics to track the behavior of traffic to and on your site, then you won’t know the answer to any of these questions! If you don’t…
Google Analytics What Is It
Are you finding it difficult to keep track of your site’s performance in the search engines? Aside from having to download software that offer to keep track of your website’s SEO performance, Google now has a newly integrated service especially for SEO people out there concerned with their web site’s performance. This Google tracking service is known as the Google…
Analyze This Web Analytics
So, you think you’re off to a good start because you finally got your new Web site up and running. You even have one of those counters at the bottom of your homepage so you know exactly how many people visit your site. Done patting yourself on the back yet? When you are, it’s time to move your site to…
Evaluating Promotion Kpi
Evaluating the promotion KPI, or key performance indicators, of your web presence or commercial website is not as easy as it may seem. Programs that collect data on KPI and promotion KPI are plentiful, but very few do an effective job and have anything beyond the bare bones as far as features required for proper promotion KPI analysis. This notion…
A Quick Guide To Google Analytics
Google, the best search engine ever built, has been famous for everything that it provides – free of course. It has even increased the size of the Email (G-mail) storage to 2.6 GB. Since then, it has started launching a huge variety of products & services, which contains 50 online services. It was in May 2005 that Google acquired a…
Web Marketing Analytics
Web Marketing Analytics is the process of accurately measuring the effectives of online marketing initiatives. It is a way to assess the response of the website visitors towards your marketing effort. This in turn helps to identify the gap that you have been able to bridge and see where you stand today. It also brings into notice the negative aspects…
3 Benefits Of Web Analytics
Web analytics is the process of measuring site statistics and analyzing traffic behavior. Here are there of the main benefits of web analytics. It is typical for any business to do some data analysis. Data analysis is used to determine sales, profit, loss rate, and market interest. However, in terms of establishing a strong e-presence for your website, there is…