Anyone who works in a Detroit skyscraper or flies into Detroit Metropolitan airport may have noticed a new landmarkor rather, roof-markas they look down on the city. In preparation for the 2006 Super Bowl, Ford has ordered two gigantic logos for the roof of Ford Field, where the Detroit Lions play. A South-facing logo is already in place, reports the…
Tag: Advertising
Designing and Preparing the Vehicle for Wrapping
Knowing the vehicle Knowing the shape and size of the vehicle and all its nuances is a critical part of the design process; therefore, taking measurements before you do any design work is a must. You really have to have a good handle on templates, templates are so key because positioning is critical. If you have to do a lot…
Customer Acquisition Specialists and Performance Based Marketing
TheMediaCrew is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and online media services. Their expertise resides in online marketing, customer acquisition, email delivery, lead generation, banner advertising and affiliate marketing. The mission of this company is to help individuals or companies to conduct a successful marketing campaigns…
Crucial Considerations about Marketing Postcards
Postcards come in different kinds. The first one is called view postcards. This type of postcard offers reference to historic landmarks, buildings, towns, streets. View postcards have been existent since the onset of postcards. Next, we have historical postcards. These postcards commemorate historical events, politics and social problems such as war, wrecks, floods, epidemic, conflagrations and other worth remembering events…
Creative And Affordable Way For Small Businesses To Attract New Customers
One of the biggest challenges that any small business faces is finding creative ways to attract new customers. Without the marketing clout of a Fortune 500 brand, it’s hard to get the word out about a product or service. Yet, with so much competition in the marketplace, a business can’t afford not to. The most effective marketing campaigns include a…
Creating Brochures That Produces Action
An effective advertisement can prompt action at first glance. A business owner must keep in mind that in creating his advertisement the marketing material should easily persuade a prospect to make an action. Action, spirit, life whatever you call it must be in the marketing material to be able to catch dollars. Advertising is a reflex of the business world.…
Creating a Buzz on a Budget
When starting a new business most people are trying not to overspend. So one of the places they cut back on is in advertising which is actually very important when starting a new venture. We all can’t afford a 30 second spot during the super Bowl but there are a lot of things that we can do that won’t cost…
Crazy about Packaging
“It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can’t believe I actually wrote ‘designer tissue’. So, yes, for a graphic…
Corporate Gifts – imprint to impress!
Most of us have received something imprinted with a corporate logo. Corporate gifts can consist of anything that can be imprinted, embossed, screened or embroidered with a corporate logo. In some cases, flowers, liquor, or food items can also be considered. Items can range from inexpensive key rings or pocketknives, to Italian leather briefcases and Movado clocks. It can be…
Co-op Advertising: A Win/Win Proposition
An easy way for a small business to expand its marketing budget is through cooperative advertising. Cooperative advertising, or as sometimes abbreviated Co-op, is when a producer of goods, for use by service providers or for resale, reimburses the advertising business in part or in full for advertising expenditures that involves its products. These programs are widely available because quite…