As you become an expert in the field of business you are immersing yourself on the web. The use an eBook is a great way to pass along your expertise and forge a link with your customers.
S. Truett Cathy is the brainchild behind the successful food chain Chick-fil-A. His success has taken him to numerous places and provided a wealth of life experience. In the case of Mr. Cathy he has taken his expertise in business and life and provided customers with a tangible way to learn many of the things he’s discovered to be true about life.
On the Chick-fil-A company website this is how Cathy’s book ‘Eat Mor Chikin: Inspire More People’ is described, “Truett Cathy is a real-life Horatio Alger story. Having grown up in a boarding house run by his mother, Cathy learned the principles of hard work, fairness, honesty, loyalty and respect. Putting those principles to work throughout his business career, Cathy has turned a single restaurant and the chicken sandwich concept into more than 1,250 Chick-fil-A restaurants with approximately $2 billion in sales annually.”
If Mr. Cathy has found such significant success maybe it would be worth purchasing the book to learn a little bit more about how he did it. The site provides two other books by Cathy for purchase.
In the case of S. Truett Cathy these books are available at every one of his restaurants.
If you take this same principle and develop a well-crafted eBook that helps your clients learn from your experience and business know-how you may find the results to be surprising and significant.
Certainly there may be an interest in your eBook if your customer trusts you as a reputable expert. You can assist in this process by developing a comprehensive biography page that outlines your successes, awards and experience in your field in a factual way that does not exude a prideful attitude.
When you are viewed as a reliable resource your customers are going to be more interested in what you have to say.
Hiring a respected freelance writer can assist you in either telling your personal story in eBook format or developing an eBook specific to the product or service you provide.
Some online netrepreneurs have made these eBooks available at no cost while others have assigned a specific fee to the eBook. There are even a few that contribute a portion of the sale of the eBook to a charity they have a personal interest in.
Maybe it’s time to think about a way you can impact your customers that you never considered before – eBooks.
Word count: 432