Are you paralyzed because every time you look in your email you are getting a new online opportunity, new free tool, or new free strategy and you want to see if it’s better than what you are using? Do you feel that by not looking at the offer you might be missing out on something that could turn your online business around or give you the “silver bullet” to the most critical problem in your business?
If your answer is yes, re-examine your priorities. Nothing can stall your online business more than inaction or wasting precious time on non-essential activities. You can’t steer a ship that isn’t moving. So what you have to do is keep your ship moving…even if it’s the wrong direction. At least if your ship is sailing in the wrong direction you have the momentum to make a U-Turn. If your ship is motionless (paralyzed?) your stuck. Before you waste time looking at the ad, ask yourself: Is it taking you away from performing proven, productive tasks you had planned for that day (for example, generating traffic through linking or writing articles for your website?)
If the answer is no, your in trouble. No means that you are in a general paralysis. Either you don’t have a game plan or else you have so little faith in your game plan you aren’t motivated to execute it. Ignore the emails and either develop a game plan or evaluate and revise the one you have. There isn’t a product, tool or service that can help you if you don’t have a plan that clearly defines the type of product, tool, or service you need to meet your objectives.
If the answer is yes, ask yourself the following two questions: (1) What is the objective of the offer in the ad? (2) Will the objective of the offer bring you a product, tool or service that matches a major problem you need to solve to significantly improve your business?
If yes, open the email.
If no, don’t open the email. If after reading this article you open the email, then you have to determine your true motivation in going over all these offers. Is it paralysis through analysis or just plain procrastination? Be honest.
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