When beginning a relationship with a client I am always asked: “What affiliate tracking programs do you recommend?”
It’s a little like asking what car do you like to drive: “Ah the good old days before kids… when I could put the top down on my Porsche and I would go blasting around town…”
But I’m not dreaming and clients need succinct and thoughtful answers that show that I understand the market and I understand their needs and that I can recommend a solution that fits their retail product line and expectations for a return on investment (ROI).
As an affiliate program manger for 7 years, I have a substantial amount of experience with virtually every major affiliate program marketing, management and tracking technology. Basically I have found that I am recommending the same solutions over and over again.
So to streamline the decision making process I created a pricing specification sheet for my client’s use, as follows:
Affiliate Technology Options*
Commission Junction*