Sticks and stones may break my bones but words can never hurt me.
We’ve all heard this before and every time I feel that I’m being manipulated to believe that this mantra is true. But even with so many times you use it, words can do a lot of things to your emotions and feelings especially when used at the right time and moment.
As any politician will tell you, words are powerful tools to have when you want to enter politics. It can make or break your career. Your words have the power to influence people to act according to how you want them to act. How many great men have led countries to succeed with such weapons as words? In fact, words are so powerful that it can make nations rise and fall.
Similarly, your words in your print ads can help you be successful. Whether you utilize the help of the most brilliant color printing method or hire a professional commercial printing company to assist you with your marketing collaterals, your words would be the ones to get your target market to either accept or reject what you have to offer. The words that you choose to include in your print ads spell the success or failure of your marketing campaign.
Let’s take for example the word NOW. When used in your print ads, it can help you move your target audience to act immediately on your offer. You don’t tell them to procrastinate and wait for tomorrow or the next day for them to decide to go for your offer. You tell them to act NOW to get their rewards. There’s a sense of urgency in your message.
Now compare that with the word “please”. You can get a totally different reaction because you’re like allowing your target clients to mull it over, sleep on it, and absolutely help them to change their minds. With “please”, it’s like you’re trying to beg for them to consider your product and service.
So what else can you consider for your print collateral to add that extra punch to your promotional campaign? FREE for one is a very powerful word indeed. It can move even the most indifferent person to go for your ad.
Another powerful word is NEW. Everyone would want to have one to make sure that they keep their social standing.
Most significant so far is YOU. As far as your audience is concerned, they’re the most important element in your marketing campaign. You wouldn’t be in business in the first place if not for them. And mind you, they’re a selfish lot. They wouldn’t want to read anything else but the benefits that they can get from your business.
Words, when used in your marketing collaterals, can be your most powerful ally to generate leads for your business. Your words can either make your target clients to stay and learn more, or totally dump you as junk mail and go for your competition. Just remember that without words to help you, not even the brightest and most glamorous design can make your audience stick around and buy your stuff.
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