One of the best laying strategies that I often employ is to lay very short priced favourites with the sole intention of backing them later on in the event. Let me explain, let us say that you are looking at a tennis match between Tim Henman and a low ranked unseeded player in a first round match at Wimbledon. Tim Henman is the reigning champion and one of the most gifted players ever to hold a racket and his opponent basically has no or very little chance
The odds of 1.04 on the exchanges reflects the Swiss players supremacy and expected victory. But you have to understand that despite Henman’s supremacy and his almost certain victory, he is after all going up against another top tennis player. He is not playing some semi decent local club player. This means that there will likely be periods in the match where he will not dominate his opponent.
When you look at the result of a tennis match like this and it reads 7-5,6-4, 6-0, it looks pretty convincing for the winner. Of course over the entire space of the match, that is what it is. But if we were to break the match down into periods then what tends to reveal itself is that the weaker opponent will have good spells
What looking at the overall result will not show was that Henmans was 5-5 in the first set and a break of serve down in the second set. It is these periods that will have a profound effect on the relative prices of both competitors on the betting exchanges.
A clear betting exchange strategy now presents itself. When you LAY any competitor at a massively short price and 1.04 is a massive 1-25, your maximum potential downside is known. If you back Henman at 1.04 for