The idea that all good things have a price tag firmly attached to them is a fallacy that has discouraged many a small business entrepreneur from taking that vital first step to financial independence with the help of a home base business. Granted, if you did have the funds to launch an all out marketing campaign complete with infomercials and other chicanery, you might have a chance to make a lot of money very quickly. On the other hand, free home based business marketing is easier and much more available a commodity than you might think!
Take for example the power of the written word. There are so many websites available where writing hobbyists can post their articles for free. Savvy marketers know of these sites and will post full page advertisements that are written in the guise of an article. It is perfectly legal and ethical, and as long as you offer relevant content as well as information about your business, you are doing exactly what these stipulate. If the content you create is not only relevant but also attractively written, the odds are good that it will get passed on from person to person, thus creating a form of word of mouth advertising – once again, it will be free for you!
If full fledged article writing is a bit too much to take in at first, why not consider blogging? Free home based business marketing can be done in blog form as well as in article form. Blogs are great ways to write little blurbs or full length opinions into which you can incorporate your business, its background, its benefits, and so forth. Do not be bashful but instead take the opportunities available to you to introduce yourself to your readers and to web surfers in general in an effort to turn casual readers into potential business leads.
Another great way of generating qualified leads for your business is the creation of a website dedicated to your product or service; populate it with significant content. Make sure that the articles and posts are keyword rich, content specific, and search engine optimized. In many cases you can learn how to write such articles for free online. Website space is also frequently already included in your ISP package. Then you should create a newsletter that contains helpful information, perhaps some games, giveaways, and of course ads for your business. By permitting visitors to your site to opt into an email group to receive the newsletter, you are now on your way to some successful email marketing.
Of course, if writing by itself has you worried you might want to consider the use of an affiliate program. While it is true that you will need to pay the affiliate marketers once they send you qualified leads or once these leads make a purchase, it is important to note that you only need to pay for performance, and then the payment will come from the profit standpoint rather than an upfront payment for future services to be rendered. This has the advantage of garnering you a potentially large group of affiliates working on your business’ behalf even when you are offline.
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