Arguably, the primary purpose of the CEO is to set and articulate the company’s vision and mission. In collaboration with his or her executive team, heady goals and exciting plans often emerge at the start of each year: new directions, new markets, innovative ways of doing things or even new things to do. Quite often these ideas are announced with great fanfare to the employees, and sometimes to shareholders and customers. In the minds of the executive, this constitutes communication.
One reason is that those who must implement the plans and ideas
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