Since the Civil Partnership Bill for gays and lesbians becomes law on in UK many gay couples have decided to take the step and legalise their relationship. And we are not talking about celebrities but about the normal gay couples.
Out Now Consulting, the marketing agency with a team of specialised marketers with high levels of expertise in understanding gay and lesbian customers revealed that “a total of 274,000 couples in the UK are expected to quickly get hitched which means that gay honeymoons are going to be booming.”
In spite of this new finding a report released at World Travel Market, the annual business to business exhibition that provides a unique opportunity for the whole global travel trade industry to meet, network, negotiate and conduct business, suggests that the travel trade is not taking the sector seriously. World Travel Market Special Report advises that the travel industry is failing to take the potential of gay honeymoons – despite more than 250,000 couples expected to get married.
Ian Johnson the director of Out Now Consulting stated that in spite that “there are nearly three million lesbians and gays in the UK and more than half of them are in committed relationships, the travel industry has to do much more if it is to capitalise on the new development with new products, new targeted marketing campaigns and more training for their staff.”
The research made on 1,000 readers of Diva and Gay Times shows that the average age of respondents was between 25-44 and the average income of