Content is King: it’s a phrase that you’ll see all over the internet. Don’t believe me? Go to Google; do a quick search for the phrase. You’ll get over 157,000,000 results.
It’s not just Google that suggests that content is king. Webmasters will tell you that content is king; so will web developers. Internet marketers will say it too. So will bloggers.
But what is content? And why is it king?
Content is the material on your website. Content is the text that you use to describe your product. Content is the information that you add to your blog. Content is the pictures – whether photographs, sketches or vector drawings – that you include on your website. Content is the information found in articles and ebooks. Content is also the video clips or podcasts that you add to your site.
In other words, content is not only king, but content is your website.
What does that mean for you? It means that, no matter how many bells and whistles you add to your website, no matter how great your page looks, if you want your website to be successful you need to have quality content.
But let’s look at written content specifically.
Written content is the text of your homepage; it also is the text of your landing sites. Persuasive, keyword rich text on your landing sites will give those who visit you site the sense that you have information that will be valuable to them.
Having valuable information will encourage visitors to your website to stick around and read more rather than leaving your page to go elsewhere. This is valuable when someone arrives at your landing page after clicking on one of you Pay Per Click (PPC) advertisements through Google, Yahoo or MSN Ad Center; but it’s also valuable in terms of visitors who arrive at your website from links in email, on bulletin boards and on blogs.
After all, when someone finds your website, you want them to stick around and see what’s there. And that is why you need to be sure that the information that is there is both accurate and current.
Accuracy comes from doing your homework. Accuracy comes from checking the facts and making sure that you are not misleading the readers of your page.
Similarly, you do not want to give your readers information that they already know. Why focus on old news when, instead, you could focus on up to the minute news. The value of up-to-the-minute current information is simple: you want viewers of your site to come to you first.
What will encourage people who are browsing the web to recognize that you can provide them with current information? In part, providing the information will persuade them; but there is more that you can do.
Audio and video content are becoming increasingly used on websites. Audio content attracts the search engines and, because it is less used, video content can add a great deal of value to your site.
It may seem that, between keeping your content up to date and accurate and adding audio and video content to your site, there are not enough hours in the day to keep your website fresh. The good news is this: you are not alone.
Services like Article Content Provider can create unique content for you – articles that can be used on landing pages to draw the reader in, articles that can be used in blog entries. ArticleSpeak.com can provide you with audio and even video articles.
Content will always be king – especially if you can consistently provide your readers with accurate information in a timely manner. When you have great content, your site visitors will stay longer and come back for more. The search engines will rank your site higher and, as a result you will see increased traffic. And, if you give your visitors what they are looking for, you are sure to see an increase in sales.
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