But Why Does It Start In September

I want you to do me a favor. Close your eyes, and think back: back to college, back to Mardi Gras, back to Cancun. Imagine biggest party you’ve ever been to in your life. For some, it’s that once-in-a-lifetime trip to New Orleans; for others, it’s the frat fest at Halloween where there are more little party cups than there are human beings. Whatever that uber-party is, picture it in your mind.

Now multiply it by, oh, at least a million. You might