The New Face Of Advertising Drawing Customers To Your Site With Interactive Marketing

What is Interactive Marketing?

We’re all familiar with the popular pay per click advertisements that many eBiz owners employ a very effective tool for driving traffic to your website. But according to Jackie Peters, Chief Creative Officer of http://HeavyBagMedia.com, the real question is, “once they get [to your site] what is their experience going to be like?”

Peters’ company helps many of its clients launch campaigns designed to pull, not push, customers in through a process known as interactive marketing. By engaging your audience with relevant content they can actually experience, you give them a reason to stay once they’re there