People do usually say ‘Content is the king’.
But not content, actually unique content is the king. It’s only the unique content that attracts search engine crawlers. SEO (Search Engine Optimization) helps to increase the amount of visitors to a website by ranking high in the search engine results and an important part of this optimization depends on content. Content includes Title, Description, and Specific Keywords etc.
Keywords and links are two major things that affect the ranking of any website. Search Engines want only literal contents. Content on any web page speaks for you and your business so it should be completely relevant to your services or products launched by you. Don’t try to misguide your viewers because it’s a fact that content rich websites are often visited by users. Avoid copying contents and gain the confidence of your visitors.
Analyze the words that customers or viewers use when they search for any specific product. Keyword research tools can be used for this purpose. Write the content including that keywords but it should not sound like that you are overdoing it. For instance, every one will be frustrated from the following content-
“We are providing you the best chips. These are the best chips in the country. Do you like chips? If yes, then try our chips because these are the best chips ever and so on”.
Your concentration should be on keywords but not like the above said example.
Your key phrase must have the following characteristics: