Content Links Relevance And Page Rank

SEO experts are constantly telling us about the importance of good quality content and good quality back links from web sites with relevant content. They also tell us that reciprocal links and page rank are of decreasing importance. They then instruct us as to how to go about getting good links by personally contacting other web sites and proposing a reciprocal link! Confusing! As is much of the advice given to prospective site designers.

Personal experience with our own web site has shown that the following is correct and works;