Creating and sending a promotional email letter that receives the maximum response rate is at the heart of any successful online business. But what is a “responsive email”? How do you compose it? There are a few principles a responsive email letter is based on. If you follow them, you’ll never be at disadvantage:
The Subject line. The subject line is a presentation of your message. I would even say that it is the subject line determines whether the recipient will open your message or not. If you send a commercial letter, your main purpose is to have the recipient open your message. So, the subject line must to intrigue and rouse the people’s curiosity. Put some “tease” in your subject but do not reveal what your message is about completely. Teases should speak to the offer that the recipient is going to find inside the letter – but not too much – make them open it to find out for sure. A good tease may sound like: “Discover the new technique how to…”, or “The amazing inside secrets…”, or “Download the new improved version of… ” etc.
The salutation. Yes, a personalized message beginning with “Dear John,” is better. It looks more professional and makes a feel that you care about every prospect individually. A personalized message helps build credibility in relationship between you and your prospects. That’s why on your opt-in form you should ask your subscribers to provide their first name together with the email address.
The message body. We’ll examine two aspects here: content – what your message is about and presentation – in what manner you present the information.
Message content. This is where people often get confused. What to tell to the readers so they would want to buy from you? Tell them about the benefits of your product. Remember that people don’t care about you personally or your organization, they do want to know how they can benefit from your offer, how your offer can solve their problems or make their lives easier. That’s what they need.
A great idea that always works for your is a free bonus or special offer. You should give them something for free in addition to their purchase.
Typical offers may include: