The easier you make it to contact your business, the more contact your business will get. That’s why so many small businesses are turning to Web 2.0 applications, such as web-initiated calls to generate sales leads. Also referred to as click and connect, these calls let your customers make live contact with you by clicking a small icon you can paste in your blogs, emails, or website.
Explains Bill Binnig, of http://Jaduka.com, a Web 2.0 solutions provider, “[You] take simple HTML code and drop it in there to create a button users can simply click and initiate a regular phone call.” The benefit to you, as a small business owner, is that you’re gaining live leads who are already interested in whatever product or service you’re offering.
Removing Resistance
Web-initiated phone calls help you overcome the disinclination a customer might have to actually getting up and dialing your website’s 800 number. It may sound trivial, but the resistance is often more mental than physical. Consumers are wrapped up in their computers and find it easier to simply click a button than to tear themselves away to dial a number. Click and connect meets them at their point of impulse to call and makes it simple and convenient for them to do so.
Changing for the Better
Offering this service to customers provides your business with a number of advantages: