When it comes to designing your site, there are 2 ways you can ultimately go. a) Designing for yourself and no one else, b) Designing to fit web marketing and customer attracting methods.
Here are the top 10 issues you should always consider:
1) Flash vs. HTML vs. ASP vs. PHP: The type of code you use for your site may have a huge impact.
– Flash is not yet ready to fully intergrate within web marketing. Although technology is advancing, search engines aren’t moving quickly enough to include this style of coding in their rankings.
– ASP, if your site is completely data base driven, make sure that your code is written into the page, not being pulled from tables every time. Also, make sure to pre-plan your meta tags within the data base. Too many data bases out there never implement a meta tag strategy.
– PHP/Java : These are both safe programming methods, just remember to keep it clean and simple. Don’t forget to test your programming.
– HTML : Probably always going to be the programming method of choice when it comes to servicing search engines and user friendly web sites.
2) Always test your site for bugs. Even if you think your programming is perfect, most times it’s not. Search engines / Visitors will browse your site with more ease. Test your site here: http://netmechanic.com/toolbox/html-code.htm or here: http://www.thewebclinic.com
3) Make your site look as professional as you can. If you can’t hire a web designer / graphic designer, go out and spend a little bit of money and buy yourself a really great template for your site.
4) Put up your site for reviews! This is so important because other peoples reviews will reflect exactly what your visitors will think. Opening up to some reviews will create more sales.
You can add your site for review here: