Since most link building campaigns are done to support ongoing ranking strategies, it’s important to know where and how to look for “link traps” that keep you from your Search Engine Optimization (SEO) efforts and goals. Websites that employ the use of robots.txt, JavaScript or certain redirects should be avoided. Websites that show no meter of Google green (PR) should be thoroughly checked. It’s important to secure links from a venue a search engine can spider. Links from websites outside your industry niche won’t hurt your link building effort; however they don’t provide a good ranking boost contribution since it doesn’t reinforce any relevancy of your keywords.
Overview
Reciprocal linking is an effective way of generating targeted, topic related traffic to your website. By increasing the amount of websites that pass a vote to your web page through the use of a backlink, the more important Google’s will deem your website, which with time will lead to higher Search Engine Result Pages (SERP’s).
What we will focus on is determining which link exchange partners have links that are worthwhile of your time & effort. When looking for link exchange partners you want to look at multiple factors to ensure you are receiving a quality link exchange that allows a vote to be passed back to your web page. Intense Development is going to review 3 factors that qualifies the link as a good exchange:
1. Passing a vote
2. Passing traffic
3. Passing PageRank
1. Passing a Vote
This factor is more virtual than materialistic since this would at most times be based on your personal opinion. The quality of the vote passed on to your web page consists of multiple pointers that you have to ask yourself: