Getting targeted traffic to your website is the secret to online success. When starting out with a new site it is often a problem getting real visitors without the help of the search engines. Getting recognized by the search engines in a competitive niche is going to be difficult for a few months, so you must find other effective ways to attract customers. That’s where the power of PPC (pay per click) comes into play.
PPC traffic is about as targeted and cost friendly as advertising can get. Buyers see your ads posted on the search engine results pages. The ads are relevant to the subject that the customer was searching and if they are interested then they will click your link. You only pay when someone actually clicks. These customers are interested in what you are selling or giving away at your site. This is why they are referred to as targeted. These people were already interested in that subject and now its up to your website to convince them to produce a sale.
One of the most important things that a successful PPC advertiser does is track and tweak the ads that they run. Seeing what works and what does not work can make a difference in an advertising campaigns success. Often you can change one word in an ad and the conversion rate can double. It is amazing how people react to words that create emotion. Trying to use one of your keywords in the ad to help keep the ad relevant to the content of your website or sales page. There are several good ebooks out there that can teach you how to optimize your PPC ads so that you get the best click conversion as possible. I highly recommend anything written by Perry Marshall. He is presently the best PPC guru in the business.
The number one complaint by PPC users is the way that your advertising cost can accumulate very quickly while running an Internet business campaign. If you bid high on popular keywords, you will get ranked higher in the ad placements and many people will see and click your link often. This can become expensive very fast. You must set a budget and also figure out the maximum you can afford to pay per day. Most PPC programs will let you set a limit on cost on a daily basis. In most cases, you can get can get good results with less popular keywords and still bid only 35-65 cents per click!
As stated before, PPC brings instant targeted traffic to your website sales page. Once you get the visitors to your website you must be set up to turn these people into buying customers. Converting this traffic into cash becomes your responsibility, so prepare for the flood of people who will come knocking.
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