Keeping your Adwords account organized is very important. It can make it easy for you to find your Adgroups, keywords and your ads. This can help you save time whenever you need to adjust your bids, ads, or keywords. Being organized can also help you achieve a higher clickthrough rate (CTR) which means getting the searcher clicking on your ad and becoming a prospect.
Organize your account by starting with a campaign name relevant to your product or service. If you were selling inkjet cartridges you could use that as the campaign name or the name of your website as the campaign name.
Set up your ad groups so that they are themed. If you were advertising inkjet cartridges and one of the products you are selling is canon inkjet cartridges you could create an adgroup titled “Canon Inkjet Cartridges” and then place relevant keywords in this group.
Ad Group Name: Canon Inkjet Cartridges
Keywords: canon inkjet cartridges, canon ink, canon cartridges, canon inkjet cartridges online
Two reasons for keeping your adgroups organized and themed like this are it is easy to find and adjust the keywords as necessary. It is easy to to put the keyword in the title and body of your ad.
It is important to put the keyword in the title and ad because you will achieve a much higher click through rate (CTR)
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