Page Rank is the most controversial topic ever discussed among the search engine experts. Most of them seem a bit confused about how pages are ranked, what are the factors affecting a page ranking etc. Page Rank is quite a mathematical formula that seems difficult but the reality is it is as simple as any other search engine algorithms.
Page Ranking Algorithm: An Introduction
Google applies more than 1000 factors while ranking any website and positioning it in the displayed results and page ranking is one of them. Somehow a page rank provides a slight idea about your importance among the millions of WebPages on the internet. A better page rank denotes that how unique you are in the crowd of World Wide Web and you have some quality information or services to offer. Higher PR never correlates you with higher position in the search engines result pages but differentiate your position among your competitors’ that you’re much better than all.
How to Improve Page Rank
There are several factors Google consider while giving PR to any of the web page. It’s not only the best designing part, keyword density, relevancy or the quality content which enables to get a higher PR but page ranking is a combined result of all these factors which are defined by the search engines.